The Most Ignored Secret to Closing More Sales: Why Answering Leads Is the Easiest Way to Outsell Your Competitors (And Why Most Companies Fail at It)

In the world of business, where innovation and competition run rampant, you’d expect the most successful companies to have mastered the basics. Yet, a glaring and all-too-common failure is costing businesses millions annually—simply not responding to leads. Yes, that’s the secret. It’s not a revolutionary marketing hack or a billion-dollar AI system. The simple act of picking up the phone, replying to an email, or addressing a web form inquiry can put you leaps and bounds ahead of your...