Analytics Are Like Gloves: Useless If You Don’t Use Them

Remember when your mom used to ask, "Where are your gloves?" And you’d mumble, "In my room." Her inevitable reply: "Well, they aren’t doing you any good in your room, now are they?" That little nugget of wisdom applies just as much to your business analytics as it does to winter wear. Analytics, no matter how sophisticated, are completely useless if they’re ignored. Yet many business owners make the mistake of thinking that simply having analytics set up is enough to ensure success. It’s not....